Learn conversion optimization from people who actually do it
We teach the frameworks, testing methodologies, and analysis techniques we use with real clients. No theory. No fluff. Just the practical skills you need to improve conversion rates consistently.
See Our Programs
Who's teaching this?
Our instructors have spent years working in-house and agency-side, running tests for e-commerce brands, SaaS companies, and lead generation businesses. They've seen what works across different industries and traffic volumes.
Data Analysis Experience
We've analyzed thousands of tests across industries. You'll learn how to read data correctly, spot patterns, and avoid the statistical mistakes that lead to false positives.
Cross-Platform Testing
From mobile-first e-commerce to complex B2B flows, we teach testing approaches that work across different devices, traffic sources, and user behaviors.
Real Client Work
The case studies and examples come from actual projects. We show you wins and losses because understanding why tests fail is just as important as celebrating successes.
We're honest about what conversion optimization involves
Most courses oversell results and skip the hard parts. We don't. Conversion optimization requires patience, statistical rigor, and the ability to interpret ambiguous data.
You'll learn frameworks that work, but you'll also learn why some tests fail, how long proper testing takes, and what sample sizes you actually need.
- Some tests will show no significant difference after weeks of runtime
- You need real traffic volume to get reliable results
- Mobile and desktop users often behave completely differently
- Statistical significance doesn't always mean business impact
How you'll develop as a conversion optimizer
Learn hypothesis development, test design, and basic statistics
Master data interpretation, segmentation, and result validation
Build testing roadmaps, prioritize opportunities, forecast impact
Apply learnings to real projects with instructor feedback
Years avg instructor experience
Tests reviewed in courses
Apply skills within 30 days
Industries represented
The tools you'll actually use
We focus on industry-standard platforms and teach principles that transfer across tools. You'll learn Google Optimize, VWO, and Optimizely, plus statistical analysis with spreadsheets and specialized calculators.
More importantly, you'll understand the methodology behind the tools so you can adapt to new platforms as they emerge.
Hands-on with major A/B testing software
Proper event tracking and goal configuration
Calculators, significance testing, sample size planning
Qualitative research for hypothesis generation
You're joining a community of practitioners
Past participants include in-house optimizers, agency specialists, and product managers. The private community gives you access to peer review, shared resources, and ongoing discussions about current tests.
Active Discussion Forum
Share test results, get feedback on hypotheses, and troubleshoot implementation challenges with people running similar experiments.
Monthly Office Hours
Bring your actual projects to live sessions where instructors provide feedback on test design, analysis approach, and interpretation.
Shared Resource Library
Templates, calculators, and documented case studies contributed by instructors and experienced community members.
Guest Expert Sessions
Quarterly presentations from specialists covering advanced topics like mobile optimization, multi-page testing, and personalization strategy.
Support throughout your learning
Converting theory into practice takes time and iteration. We provide multiple support channels so you can get unstuck quickly and keep making progress on real projects.
Whether you're stuck on statistical interpretation, implementation details, or strategic decisions about what to test next, you'll have experienced practitioners to consult.
Instructor Feedback
Submit test plans and results for detailed written review within 48 hours
Peer Review System
Get multiple perspectives on your hypotheses and interpretations
Implementation Help
Technical support for platform setup and tracking configuration
Career Guidance
Advice on positioning yourself for optimization roles and building portfolio